The name is a pun with the terms "right here - right now" and "ride" and stands for living consciously in the here and now. Experiencing freedom that doesn’t harm anyone and joy that does not come at the expense of others, bearing responsibility for ourselves and the world we live in, sincerity and truthfulness are the basis of our philosophy.
To live consciously refers to each person as an individual as well as to their relationship to the environment – both in the narrower sense, that is to preserve our nature, and in the broader sense, that is to take on social and political responsibility for the world we are living in, that we help create with every moment, with every thought that goes through our minds, every word we say and every action we take.
The green room (also known as „tube“ or „barrel“; referring to the room that forms “inside the wave” as it breaks very hollow) is without doubt the ultimate goal and favorite location of every surfer. Once inside, you wish to get back again and again and again, if you make it back out, you experience a flash of adrenaline, energy and joy that is not comparable to anything else, a true gift of nature.
Here in our green room we wish to thank nature for providing us with all those great moments we experience and would like to show what we can do in the different areas that future generations can enjoy mother nature's gifts, as well.
Nowadays CSR is usually described as a holistic corporate concept integrating all dimensions of sustainability, thus including all social, economic and ecologic contributions of a company to the voluntary commitment to responsibility for society, exceeding the mere compliance with laws.
In this spirit, CSR is an integral part of Ridehere-Ridenow - all our core businesses (quite a few of which per se belonging to the area of sustainability) are naturally done as sustainable as possible, greenwashing is therefore not neccessary for us.
Our Logo stands for the company and the philosophy of Ridehere-Ridenow and shall show the following concepts.
The Four Elements:
The dark cloud shows the Yin aspect, the bright sun the Yang-aspect of our world. The lighting stands for the fire, but also for determined, conscious actions in the moment, in the here and now.
We would like to thank Michael Gugerell, who succeeded in transforming the various ideas, thoughts and words into the actual logo - for further examples of his professional work please check out www.gugerell.org